Champagne Towers for Brand Activations in NYC

From buzzy product launches in SoHo to influencer dinners in Midtown, brand activations in New York City are all about one thing: the experience. If you're planning an event and want to stop guests in their tracks, create social media buzz, and elevate your brand’s perceived luxury, a champagne tower is the move.

At The Champagne Babes, we help brands turn events into unforgettable moments with fully customizable champagne towers designed for visual impact, luxury appeal, and photo-worthy drama. Let’s break down why champagne towers are a must-have for brand events, using the iconic Orebella NYC Pop-Up as the ultimate example.

✨ The Orebella Pop-Up: A Masterclass in Brand Storytelling

When Bella Hadid hosted the “Alchemy Library” pop-up at The Ned Hotel in New York City, the experience felt straight out of a dream. Inspired by Orebella’s book box gift sets, this cozy library was open to the public on Saturday and Sunday (12/14 & 12/15) for holiday shopping. Fans could enjoy branded treats, shop, have their gifts wrapped, take photos and add a custom calligraphy note to their purchases.

It was immersive. It was aspirational. It was made for content.

Our team created a 5-tier branded Champagne Tower with the signature Orebella ribbons and their travel size perfumes scattered around the tower for a product showcase. The moment felt high-touch and high-end.

📸 Why Champagne Towers Work for Brand Events

Here’s why champagne towers are trending among luxury, fashion, beauty, and lifestyle brands:

• Visual Focal Point
  A tall, sparkling champagne tower immediately draws the eye—and the camera. It becomes a centerpiece guests can’t stop photographing.

• Built-in Content Creation
  The champagne pour moment, boomerangs of cheers, and slow-motion clinks are ready-made content for TikTok, Reels, and media coverage.

• Perceived Luxury
  Champagne towers signal refinement and exclusivity—an immediate way to elevate brand perception without overcomplicating logistics.

• Interactive Energy
  Guests love being part of the moment. A live champagne pour can double as a photo opp or as a toast to kick off your event.

• Product Showcase
  Products along with branded ribbons can be added to a tower in order to make your brand the star of the show.

💫 Ready to Build Your Brand’s Champagne Moment?

If you're planning a NYC brand activation, VIP event, or pop-up experience, our champagne towers bring the buzz and the beauty. They don’t just serve drinks—they deliver a feeling. Luxury, sparkle, and that one moment everyone posts about.

Let’s create an unforgettable experience together.

📩 Inquire now to book a champagne tower for your next event
Book Now or email us directly at hello@thechampagnebabes.com